Search results for " Short Supply Chain"

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The rural tourism as development opportunity of farms. The case of direct sales in Siciliy

2014

Tourism has an important role modifying rural communities in their environmental, economic, social and cultural structures, processes and dynamics. In thi s context rural tourism plays a primary role becaus e it is not the rural product that reaches the consumer in the purchase point, but it is the consumer (tourist ) that has to move towards tourist destination to enjoy the pr oduct. So, the aim of this study is to analyse how the opportunities created by the rural tourism can repr esent a vector to promote the growth of farms and territory. Specifically, through a telephone survey conducted among the Sicilian entrepreneurs which j oin to the national network Campagna Amica, it has been an…

Telephone surveyDirect marketingRural Development Short Supply Chain Value Creation Business CompetitivenessRural communitybusiness.industryAgricultureRural tourismContext (language use)BusinessProduct (category theory)MarketingGeneral Agricultural and Biological SciencesTourism
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